Higher Education · AI · Technology

Driving innovation in hospitality technology and global education.

I am Cihan Cobanoglu, Provost of Virscend University in Irvine, California. I edit a leading technology journal, lead a global community of educators, and help students and institutions get ready for an AI-powered world.

Portrait of Dr. Cihan Cobanoglu
Happening now

BEST 2026 is live

I chair the BEST 2026 Multidisciplinary Conference on Business, Economics, Strategy, and Technology, a virtual conference running October 20 to 22, 2026. Join scholars from around the world.

New book

Managerial Accounting in the Restaurant Industry

My newest textbook, written with Murat Kizildag, Muhittin Cavusoglu, Rui Qi, and Frederick DeMicco. Cost control, menu engineering, pricing, budgeting, and forecasting for the people who run restaurants.

Cover of Managerial Accounting in the Restaurant Industry
Journal of Hospitality and Tourism Technology

JHTT's Impact Factor is now 8.2.

The journal I founded in 2010 continues to rise as a leading SSCI Q1 voice on technology in hospitality and tourism. See what is new in the journal, explained in plain English.

Virscend University

A U.S. degree built for a global, AI-driven economy.

Online and face-to-face MBA programs, corporate programs, field studies, and university partnerships, from a WSCUC-accredited university in Irvine, California.

Association of Global Educators

A global home for professors and graduate students.

Conferences, webinars, interviews, and an AI alliance for teaching and research. Join the community and help shape what comes next.

30years in American higher education
100+countries visited
8.2JHTT Impact Factor (SSCI Q1)
Top 2%Stanford/Elsevier scientists list
Research in plain English

Dr. Cobanoglu's recent research

New studies from my team, explained for busy people, with the "so what" up front.

See all summaries
Robots

Occupational gender stereotyping of humanoid robots in hospitality

So what? Guests bring their old assumptions to new technology. Hotels choosing a robot's voice, name, and look should decide on purpose, so they do not accidentally copy outdated stereotypes.

Y. Gultekin, Z. Cilingir Uk, S. Dogan, C. Cobanoglu
Information Technology & Tourism, 2026

Smart destinations

Can digital twins redefine destination management? A socio-technical framework from a machine learning driven systematic review

So what? Cities and tourism boards could test decisions, such as managing crowds or responding to a disaster, in a virtual copy before doing it for real. Success depends on people and institutions working together, not just on the technology.

W. Ali, C. Cobanoglu
International Journal of Contemporary Hospitality Management, 2026

Tourism and society

Can tourism establish peace? New evidence from global panel data

So what? Tourism is a useful peace-building tool, especially where peace is most fragile. It is a help, not a cure-all, so governments should combine it with other efforts.

E. Kocak, M. Cavusoglu, A. Acar, C. Cobanoglu
International Journal of Tourism Research, 2026

JHTT Article Spotlight

New in the Journal of Hospitality and Tourism Technology

Fresh studies from JHTT, digested into everyday language.

Open the Spotlight
Games and culture · Oct 14, 2026

Engaging minds and hearts: the impact of gamified mobile storytelling on cultural learning

So what? If a museum or heritage site wants visitors to learn, start with an app that is easy to use and comes from a source people trust. Fun matters, but ease and credibility come first.

Read the full article

AI and travelers · Oct 7, 2026

AI recommendation agent autonomy and tourists' adoption intention: the boundary role of occupational type

So what? One AI style does not fit everyone. Travel apps could let users choose between "just tell me" and "let us decide together", and make people feel in control.

Read the full article

Generative AI · Jun 25, 2026

Can tourists trust generative AI? A systematic evaluation of the quality of AI-generated tourism information

So what? Trust in AI travel advice is conditional. Ask the AI to think step by step, and double-check hard facts such as prices, hours, and rules.

Read the full article

An educator, researcher, and builder of communities

I grew up in Istanbul, the son of a taxi driver, and came to the United States on a government scholarship. Three decades later I serve as Provost and tenured Full Professor at Virscend University, after leading the School of Hospitality and Tourism Management at the University of South Florida as dean and endowed chair.

My work sits where technology meets people: hospitality and tourism technology, artificial intelligence in education, and experiential learning that gets students into the real world.

Dr. Cobanoglu speaking at an international conference

What I lead

Journal

Journal of Hospitality and Tourism Technology

Founding Editor-in-Chief since 2010. SSCI Q1, Impact Factor 8.2.

Learn more
Association

Association of Global Educators

A global community of educators with conferences, webinars, and new initiatives for business and social science academics.

AGE and conferences
University

Virscend University

Online and face-to-face MBA programs, corporate programs, field studies, and partnerships.

Explore Virscend
Learning

GetCertificate.online

Short, practical, MOOC-based certificate courses for learners around the world.

Visit the platform
Community

Project Light of Manatee

A volunteer-led nonprofit in Bradenton, Florida teaching English to immigrants and refugees.

See the mission

Let us work together

Speaking invitations, partnerships, journal matters, student questions, and collaboration ideas are all welcome.