Provost, Virscend University
Educator, researcher, and editor exploring how technology and AI are reshaping business, hospitality, tourism, and global higher education.
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I grew up in Istanbul, the son of a taxi driver. A government scholarship brought me to the United States, where I earned my master's and doctoral degrees at Oklahoma State University after completing my undergraduate studies at Cukurova University in Turkey.
Over three decades in American higher education, I have served as a professor, center founder, dean, endowed chair, and now provost, while teaching and partnering with universities across the globe. Throughout my career, my work has centered on one question: how can technology, and now artificial intelligence, make business, hospitality, tourism, and education better for people around the world?
Today, as Provost of Virscend University, I lead academic programs that prepare students from around the world for a changing global economy. My focus is on bringing artificial intelligence into the classroom in meaningful ways: using AI to personalize learning, designing assessments that build real skills, and preparing future business leaders to work alongside AI with confidence and good judgment. I believe global education and technology together can open doors for students everywhere, just as education once opened doors for me.
Education changed my life. Helping it change others' lives is the work I care about most.
A renowned hospitality and tourism technology expert, working across academia, publishing, and industry.
Provost at Virscend University, Irvine, California, leading its MBA and BSBA programs with a focus on global education and AI-ready business curricula. From 2010 to 2025, Dean and McKibbon Endowed Chair Professor of the School of Hospitality and Tourism Management at the University of South Florida, where he founded and directed the M3 Center for Hospitality Technology and Innovation.
Founding Editor of the Journal of Hospitality and Tourism Technology (SSCI) and Editor of the Journal of Global Business Insights. Co-author of six books and ten conference proceedings, with work published in Tourism Management, IJHM, IJCHM, and Cornell Quarterly.
A trusted voice for the hospitality technology industry. Served on the HFTP Board of Directors and chaired AHLA's Technology and E-Business Committee. Invited speaker at hundreds of industry conferences and events. Founded the eXperimental Guestroom (X-Room) at the University of Delaware's Courtyard by Marriott, built curricula for innRoad PMS, M3 AccKnowledge, and M3 Link, and holds the Certified Hospitality Technology Professional (CHTP) designation.
Fulbright Specialist (2018 to 2021), President of the Association of Global Educators, keynote speaker at academic conferences worldwide, and teacher in six countries. Editorial board member of Cornell Hospitality Quarterly, IJCHM, and more.
Three decades of teaching, research, and leadership.
Undergraduate degree.
Master's and doctoral degrees.
Associate Professor of hospitality information technology. Founded the X-Room experimental guestroom (2007 to 2009). Excellence in Teaching Award, 2009.
Dean and McKibbon Endowed Chair Professor, School of Hospitality and Tourism Management. Founder and Director of the M3 Center for Hospitality Technology and Innovation. Director of Global Partnerships, Muma College of Business.
Founding Editor of a leading SSCI journal in the field.
Provost, Irvine, California.
Recognized internationally for research, teaching, and contributions to hospitality technology.
IFITT's highest individual honor in tourism and technology.
International Council on Hotel, Restaurant and Institutional Education (I-CHRIE).
University of South Florida.
Academy for Global Business Advancement (AGBA).
I-CHRIE and John Wiley & Sons.
University of Delaware.
My work has been covered by national and international media outlets.
Research profiles and social media.
Invite me to speak, collaborate on research, or explore a partnership with Virscend University.
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