Cobanoglu named co-chair, keynote speaker for ICBIB

6 August 2019

Professor Cobanoglu has been named as the co-chair and keynote speaker for the International Conference on Big Data in Business (ICBIB) which will take place on 29-31 October in London, UK. Cobanoglu’s keynote presentation is entitled as ” Big Data in Services Industries: Opportunities and Challenges.” ICBIB’s website is

ICBIB 2019 will be a meeting platform for international researchers to discuss and debate big data advances and applications. We envisage studies that reflect upon and provide innovative solutions that contribute to the sustainable development of the academic field of business studies. The conference targets research related to using and applying big data and data analysis tools in the following or related domains:


● Big data and its value for SMEs

● Understanding competition using big data Accounting

● Enhanced assessment techniques

● Growth rate predictions using big data Finance and Banking

● Big data in finance and banking

● FinTech

● Credit risk assessment

● Direction of financial markets

● Liquid asset pricing

● Security Human Resources

● Just-in-time talent demands and long-term planning

● Aligning workforce analytics with the larger business strategy

● Applying analytics across the talent lifecycle

● Workforce planning and building

● Getting ahead of AI and technology trends

● Understanding socio-economic changes and the future of work Marketing

● Measuring, evaluating and predicting the social consumer

● Multi-platform consumer engagement

● Benefits of social and mobile support strategies

● Mobile marketing

● Social media marketing

● Emerging trends in marketing research

● Exploiting data to build innovative marketing and e-commerce strategies

● Cross-channel effects and synergies in digital and traditional advertising

● Measuring consumer behavioral changes

● Algorithmic bias in advertisement delivery

● Promoting and protecting brands Retail

● Evolution of customer service driven by big data

● Predicting consumer trends Innovation and Entrepreneurship

● Creating new experiences, services and products Sustainability in Business

● Eliminating overlap using big data Business Education

● Big data in the business curriculum

● Future of business education Business Ethics

● Studying customer behavior to avoid fraud Business Intelligence and Analytics

● Big data for risk management

● Valuation of customers using big data

● Presenting data effectively

To submit a paper or to find out more about this conference, please visit


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