The School of Hospitality and Tourism Management in the Muma College of Business at the University of South Florida is offering a free, Post-Crisis Hospitality Management Certificate Program as a service to the industry. The certificate program consists of 7 sessions over 7 weeks.
The certificate dives into several functional areas like marketing, human resource management, technology management, hospitality law and contracts, financial management, and hospitality operations to help answer several questions including:
How can I restore the demand?
How can I come up opportunities for off-the-beaten path?
Technology in hospitality industry: Can it be the savior?
Legal battle: what to look for?
How to deal with remote workers, employee morale and digital exhaustion?
How to optimize operations to be prepared for similar crisis in the future?
Dr. Cobanoglu has delivered the week 4 lecture, entitled: "Using IT as a competitive advantage. Can IT be a savior?" The lecture can be accessed from the M3 Center's YouTube channel:
Participants must register, listen to the weekly lectures and take a quiz after each lecture in order to earn the certificate. However, all lectures are open to public and can be accessed at M3 Center YouTube Channel: https://www.youtube.com/m3center
Registration is still open at m3center.org/certificate